The UK Competition and Markets Authority approved Meta’s new approach to handling advertiser data. This approval came before the launch of a new digital markets competition regime, which will give the authority more power to stop monopolistic behavior by big tech companies.
The CMA approved Meta’s commitments and closed its Competition Act cases into Google’s Play Store and Apple’s App Store. The authority was worried that making apps on these platforms use Google and Apple’s billing systems for in-app purchases would harm competition.
Google suggested alternate payment options in response, but the CMA rejected them because they would still mean developers paying a high commission and could bother users with a pop-up screen.
The CMA announced that its new regime, the Digital Markets, Competition and Consumers Act, will let it investigate Google, Apple, and other tech companies’ potentially unfair practices more comprehensively.
The rules will expand on the authority’s knowledge in areas it has already studied, such as mobile ecosystems including app stores.
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