Online fast-fashion giant Shein has accused competitor Temu of stealing its designs, copying its product images, and engaging in other types of fraud. Shein filed a lawsuit against Temu in a Washington federal court this week. Temu, a popular shopping platform in the U.S., is alleged to subsidize its low prices by encouraging sellers to offer counterfeit items, stolen designs, and sub-standard products.
Shein has been facing lawsuits from brands and designers for similar accusations of stealing designs and selling copycat items on its e-commerce site. In response to the new lawsuit, a Temu spokesperson criticized Shein for its audacity. The lawsuit is an escalation of the ongoing feud between the two companies, who have sued each other in U.S. courts before.
In a previous lawsuit, Temu alleged that Shein forced clothing manufacturers to submit to unfair supply chain arrangements to prevent them from working with Temu. Shein, now based in Singapore after being founded in China, accused Temu of deceptive business practices and creating impostor accounts on social media using Shein’s name to direct people to Temu’s platform.
The legal battle between Shein and Temu continues, with accusations of stolen trade secrets, misleading marketing practices, and false representations by both parties.
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