Health Minister Mark Holland is implementing restrictions to reduce the appeal and accessibility of nicotine replacement therapies (NRTs), including nicotine pouches, due to concerns about their increasing use among young people. These restrictions, effective August 28, will limit advertising, ban certain flavors, and require sales to be made from behind the counter at pharmacies. Holland stated that moving forward, these products will only be available on the pharmacy side of the counter, and flavors that target youth will be discontinued.
Nicotine pouches, approved in Canada since October 2023, provide a controlled way to deliver nicotine to help adult smokers quit. Despite being less toxic than cigarettes, they can still pose health risks, especially for youth, as they may lead to addiction. Health Canada warns that even small amounts of nicotine can increase the risk of dependence in the future.
To address the issue, Holland is introducing measures such as prohibiting appealing advertising, requiring sales by pharmacists only, limiting flavors to mint or menthol, and providing clear warnings about nicotine addiction. While Holland believes nicotine pouches can help adults quit smoking, he hopes these restrictions will denormalize the industry and prevent tobacco companies from addicting youth to nicotine through loopholes.
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